Snow Day reading about craft beer turns into a blog post

Another snow day today so while the boy is upstairs on his iPad I got to read an interesting local blog post about weirdness in the local craft beer trade. I've read some interesting whispers about things that are happening locally that are quite sad and disturbing and I'm pleased to see someone was brave enough to put their thoughts down.

Very little of what the author wrote surprised me. She was spot on in her reporting that micro-breweries are putting out mediocre beer just to have something new to market. If you can't establish why you wanted to become a craft brewer with a signature beer or two, drinkers are going to find you out when you keep putting adjectives into cans instead of decent product.

Read the post I linked to, it summarizes a lot of what I've been micro-ranting about on social media for the past few years.

Here's my post about Trophy Beverages from 2014.

When I worked for McGee's back in the nineties, there was a lot of cooperation and synergy between retailer/wholesaler and the few micro-breweries in Columbus at the time. We were trying to break even at best, which did not happen to McGee's in the long run, and introduce good products to our customers. And if a brand did not work, we did not recommend or support it. Sorry to Gambrinius who had some massive sanitation issues when an attempt was made to bring the brand back.

Every Friday turned into a beer tasting, we'd open up the new stuff, people would bring in beer that they had acquired on the travels to The Party Source or out of state and we'd discover what was happening in other states or a cool foreign beer we could not get in Ohio. Sure it was illegal to do it so openly, it was all new.

Our shop put on one of the first outdoor beer festivals in Columbus in 1996 when we pitched a couple of tents in the Bank Block parking lot behind the shop, invited the local brewers and wholesalers to pour their stuff, had a homebrew competition and we had a reasonably good time doing it.

There was allocated product, but no one really went without. No retailer really tried to hoard all of any given release, our customers did not buy up all of our product for their use. There was sharing, and that spirit seems to have disappeared. The changes of the industry and the drinking culture bros who go for the trophy brews over anything else, is flattening my interest.

An even longer walk

Before we left I put together a list of things I'd like to do while on vacation. Would have been impressed if half of them were accomplished. To my surprise we got most of it checked off!

Yesterday my lovely Wife and I hit the west end for a bit and then we walked, and walked, then walked some more. Walked so far back into town our return ticket went unused.

Found one fine bar. So fine they have the elusive Rip Van Winkle on the top shelf. Took a trip to Scotland to finally get to try it. Verdict: it is really good but others can line up at 3AM for a chance to get a bottle.

Also found what Scotland would try and call a juke joint. I'm not sure if actual research was done, but putting pictures of blues musicians on the walls of a generic pub does not a juke joint make. It's not that it was a horrible place, it is not, but an amusing aside to the trip.

A little more walking today, a tour of Central Station, which I'm a bit stoked for, more food and a pub quiz.

All is well here but I'm getting reports of rain at home and worried about flooding in my basement. Hope all is well.

About trophy beverages

When I was in the alcohol business in the late eighties and nineties there were a few wines that were allocated. Products that had such a scarcity the distributors doled them out to favored accounts. These were generally wines that had a high score from either the Wine Spectator or Robert Parker. Once the publication came out, the wines would generally disappear from shelves, or get an additional mark up by the retailer until they sold.

Where I worked was not one of the favored accounts so we'd get the phone calls asking if we had that wine Robert Parker gave a 97, a wine that only had 500 cases available. If you think that wine would ever show up in Columbus, Ohio you were sadly mistaken.

Back then, one of the trendiest and sought after wines was made by Silver Oak. Their wines were released once or twice and if we were lucky our shop would get a bottle or two. That's it. And how do you decide who gets it? It was a tough call. Thing was, I had the wine and was never impressed with even the better vintages. There were better wines available at far less cost, but do not tell a person who has their heart set on it. We always seem to want what we cannot have more than what is in front of us, that's human nature I guess.

These days, there are many other wines that have high ratings and are even scarcer than Silver Oak ever was. Now I see Silver Oak in Kroger and have a little chuckle each time.

I'm amused at the fever that is going on for a bourbon called Pappy Van Winkle. I'm told it's good, and its price point, which if it's not given a jack up by a retailer, seems fair enough for the quality I've heard about. But the lines I've seen of people waiting to purchase a bottle are turning into a Best Buy experience, and no liquor is worth that. There are plenty of excellent bourbons available.

Again, people want the most what they cannot get and will ignore a salesperson's recommendation. I've never had Pappy Van Winkle and have no desire to get on the Trophy Beverage bandwagon. There used to be wines on my bucket list, but I can't even afford to look at a bottle of what I'd like to try anymore. I saw a bottle of Domaine Romanee Conti for 3,500 bucks last month and cracked up because it was in a locked plastic case. Wine displayed as art.

Sure, if offered to buy a shot of Pappy Van Winkle I'd probably spring for it. I lucked out a couple of years ago by getting to try a bit of Westvleteren, a Belgian Trappist brewery that is not readily available in the U.S. It was good stuff, but nowhere near worth what the person paid for it on the grey market. That same night I had a sip of a North Korean plum liquor, which was not as bad as it sounds - and how many of us can say they tried a bottle of that and lived?

I could not care less about Hop Slam and was very entertained by the social media controversy last year when a local retailer tried to corner the market on it by buying an entire grocery store's stock. Can't wait to see what happens when next year's allocation is released.

The liquor cabinet here is nicely stocked, and I'm still trying to find a dark rum I like. That's the hunt I enjoy more than looking for a specific brand.