The World Cup began on Thursday. It's not the Stanley Cup, the Super Bowl, Game of Thrones, a movie about a graphic novel, a sequel about a movie about a graphic novel, a reboot of a movie and its sequels about a graphic novel.
People on social media write about all of these things. All of the time. Sometimes too much, and then they complain about it. There are bigger things in this world happening than a sporting event, or a television show. I know this. People are dying, being oppressed and killed all the time and to live tweet that would put anyone in the looney bin.
My social media friends and contacts may not be that diverse, maybe they are, but they're from all over the world, and some of them are going to talk about The World Cup.
So am I.
And if my friends were as tolerant as they profess to be on social media, they would understand.